ABOUT
I define myself as a Canadian-Nicaraguan new media artist and activist. I combine interactive narratives, affect theory, immersive media and installations to create engaging experiences. My research and practice focus on human rights advocacy, freedom of speech and viral content.
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In June 2019, I graduated from the Digital Futures Program, where I centred my practice in the affordances and limitations of emerging technologies like Augmented Reality and Virtual Reality. I view experimentation and application of tech innovation as an investment, taking into consideration the audience, user experience and return of investment.
I am interested in the use of AR and VR as tools for disruptive storytelling, marketing and retail.
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In my professional career, I am a Creative Producer, Product Manager and Program Manager. I describe myself as an innovation-focused leader, passionate for immersive and interactive experiences. I have 10+ years of experience building and increasing engagement with users and audiences through content, social experiences, marketing, and strategic direction. I am focused on vision, goals, value and target user/audience applying the methodology and frameworks that best fit the project/product.
Private Sector
Integrated production for traditional media. In my different roles, I have been in charge of business plan development, partnership building, qualitative and quantitative market research and analysis, Public Relations, BTL/Experiential marketing, and event production.
Non-Profit
As a Program Manager, I have worked in the development, implementation and evaluation of human rights advocacy and community-based projects. The projects focused on inspiring, informing and educating young audiences on human rights, democracy, active citizenship, women’s health issues and gender equality. During my time as a Project and Program Manager, I developed my administration and communication skills.
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TV Production
For several years I served as creative producer, host and reporter of a television show. During this time, I generated brand and audience engagement through the production of over 250 short-format videos for national television. My mission was to dissect complicated topics and deliver them into concise, entertaining, fun and dynamic pieces.
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